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Market research

How to identify and expand your target market over time:

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  • MKI conducts thorough market trend and customer behavior analysis

  • We will help you understand your target market by collecting and reviewing hard-to-obtain data

  • We will assess the viability of a new product or service through direct interaction with potential clients

  • You will get exclusive opinions and feedback from customers about their interest in your solution

Market overview 

Do you want to obtain a comprehensive understanding of your target market? MKI will:

 

  • Deliver a high-quality review of your industry landscape

  • Quantify the volume and value of your target market through market-sizing techniques

  • Identify the drivers and inhibitors that may lead to future trends and evolutions

  • Help you to understand how recipients perceive you based on market positioning of your brand

  • Pinpoint the key assets that differentiate your company from competitors

Competitive environment 

Do you want to know where you stand and how to outperform competitors?

 

  • MKI will carry out a thorough competitive landscape analysis including, among others:

    • Products and services offered

    • Pricing

    • Market share

    • Distribution channels

    • Strengths and weaknesses

    • Recent developments

  • We will perform a SWOT analysis for key players

  • Our experts will realize a benchmark to compare your  performance and offer against competitors

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Thanks to our effort, you will be able to identify your areas of excellence and those of improvement

Customer insights 

Clients' feedback

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  • MKI will conduct interviews and surveys to collect direct feedback on products and services via email, phone and video calls, as well as in-person meetings with clients

  • Our analysts will monitor and gather information on social media and online review platforms (such as Trustpilot, Glassdoor, Google Reviews, etc.)

  • Our team will identify patterns and sentiments within the feedback to evaluate overall customer satisfaction and areas of improvement 

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Customer experience

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  • Customer experience analysis gives you a better understanding of what people value the most about your brand and which aspects, on the contrary, are in need of improvement 

  • It will help your company to stand out by offering superior products and services that meet customer needs more effectively

  • Our team will perform store checks and mystery shopping activities to evaluate your company's customer service, giving you valuable insights on your client experience

Deliverables

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  • MKI clients will receive high-quality PowerPoint presentations (submitted in both extended and abridged version, in horizontal or vertical layout), Excel database, PDF documents, and Canva-based infographics

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  • Deliverables will either follow our internal templates or be customized to adhere to your company's graphic charter

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