Recent projects
Healthcare
MKI explored new markets and estimated market potential in new geographies for a renowned provider of medical devices and in vitro diagnostic solutions.
We identified a selection of priority countries for expansion, planning the launch approach (types of tests to be prioritized) and defining the go-to-market strategy.
In vitro diagnostic market analysis
MKI carried out a prospective study to evaluate the evolution of testing methods (qPCR vs Sanger/NGS). Anticipation of structural and regulatory changes have also been taken into account.
Molecular diagnostics market analysis
MKI conducted an in-depth evaluation of acceptable pricing for antiseptic products (incl. Van Westendorp analysis). Additionally, we offered specific market segmentation for international suppliers in the medical device sector
Pricing benchmark for antiseptic products
MKI analyzed trends and consumer preferences in gynecology and breast health products in Isarel. More specifically, the study focused on Abnormal Uterine Bleeding (AUB), providing insights for a key player in the medical device industry, by defining the emerging opportunities and market dynamics.
OB/GYN market review
in Israel
Construction
Our team estimated the size of the French and German scaffolding markets (sales, rentals, installations) to compile a list of potential partners and acquisition targets for our client.
Total size estimation for scaffolding market
German construction equipment rental market (earthmoving equipment, tools, electrical generators, site signage) has been assessed to highlight the evolving client purchasing criteria and needs.
Assesment of construction equipment market
Regulation review and monitoring have been made during the analysis of the research project on management and revalorization of construction waste in Réunion Island. The review of the waste management and recycling means available has helped define client's business roadmap.
Revalorisation of construction waste
MKI conducted a benchmarking study for a French project management engineering firm in infrastructure and transportation sectors to craft a development and positioning strategy for both national and international scenarios.
Benchmark study for PM engineering firm
AI & Digital tools
MKI conducted an in-depth exploration of the European market for Artificial Intelligence in pathology, delivering comprehensive profiles of potential users to the client.
We also assessed and analyzed the evolution of the digitalization of pathology market.
Market analysis for AI
in pathology
Our experts conducted a thorough competitive analysis, assessing the extent of digitalization among players in the French and German debt collection, insurance, and other key markets.
Competitor benchmark on
level of digitalization
MKI investigated client expectations for digital parking management tools in France, providing valuable insights for market entry and product development strategies.
Digital parking management tools analysis
Our team performed a thorough market study on hardware for data centers and high-performance computing (HPC), offering insights into industry trends and potential growth opportunities.
Overview of hardware for data centers and HPC
Beauty
MKI worked with a leading skincare brand to refine their marketing strategy, incorporating consumer insights and market trends to drive brand awareness and sales.
Marketing strategy for skincare brand
Our experts performed assessment of product availability and evaluation of sales representatives' knowledge about the cosmetic brand's offerings through meticulous store checks and mystery shopping, focusing on perfume products.
Product and service evaluation for parfume brand
Comprehensive analysis of distribution operations for hair color products across Europe was conducted by our team. This project involved assessing logistics, inventory management, and market penetration strategies to optimize distribution channels and maximize product reach in the European market.
Analysis of distribution of hair color products
Banking & Insurance
MKI assisted in acceleration of the international development of an insurance company by creating a comprehensive mapping of potential prospects across Europe.
Mapping of potential prospects across Europe
Our experts collaborated with a leading insurance provider to assess and improve claims processing efficiency. This included analyzing workflows, pinpointing bottlenecks, and implementing streamlined processes to enhance customer satisfaction and operational effectiveness within the insurance sector.
Claims processing efficiency assesment
Education
MKI conducted an in-depth market review and economic environment analysis to develop a tailored growth strategy for a University language department in France. Additionally, designed specific action plan to effectively penetrate the French market and enhance the school's visibility.
Strategy of market penetration for a language school