Recent projects

Healthcare

Thank you Poland, Canada, Germany, Great

MKI explored new markets and estimated market potential in new geographies for a renowned provider of medical devices and in vitro diagnostic solutions.

We identified a selection of priority countries for expansion, planning the launch approach (types of tests to be prioritized) and defining the go-to-market strategy.

In vitro diagnostic market analysis

Thank you Poland, Canada, Germany, Great Britain, USA, France for helping Ukraine - Suppor

MKI carried out a prospective study to evaluate the evolution of testing methods (qPCR vs Sanger/NGS). Anticipation of structural and regulatory changes have also been taken into account.

Molecular diagnostics market analysis

MKI conducted an in-depth evaluation of acceptable pricing for antiseptic products (incl. Van Westendorp analysis). Additionally, we offered specific market segmentation for international suppliers in the medical device sector

Pricing benchmark for antiseptic products

MKI analyzed trends and consumer preferences in gynecology and breast health products in Isarel. More specifically, the study focused on Abnormal Uterine Bleeding (AUB), providing insights for a key player in the medical device industry, by defining the emerging opportunities and market dynamics.

OB/GYN market review

in Israel

Construction

Our team estimated the size of the French and German scaffolding markets (sales, rentals, installations) to compile a list of potential partners and acquisition targets for our client.

Total size estimation for scaffolding market

German construction equipment rental market (earthmoving equipment, tools, electrical generators, site signage) has been assessed to highlight the evolving client purchasing criteria and needs.

Assesment of construction equipment market

Regulation review and monitoring have been made during the analysis of the research project on management and revalorization of construction waste in Réunion Island. The review of the waste management and recycling means available has helped define client's business roadmap.

Revalorisation of construction waste

MKI conducted a benchmarking study for a French project management engineering firm in infrastructure and transportation sectors to craft a development and positioning strategy for both national and international scenarios.

Benchmark study for PM engineering firm

AI & Digital tools

MKI conducted an in-depth exploration of the European market for Artificial Intelligence in pathology, delivering comprehensive profiles of potential users to the client.

We also assessed and analyzed the evolution of the digitalization of pathology market.

Market analysis for AI

in pathology

Our experts conducted a thorough competitive analysis, assessing the extent of digitalization among players in the French and German debt collection, insurance, and other key markets.

Competitor benchmark on

level of digitalization

MKI investigated client expectations for digital parking management tools in France, providing valuable insights for market entry and product development strategies.

Digital parking management tools analysis

Our team performed a thorough market study on hardware for data centers and high-performance computing (HPC), offering insights into industry trends and potential growth opportunities.

Overview of hardware for data centers and HPC

Beauty

MKI worked with a leading skincare brand to refine their marketing strategy, incorporating consumer insights and market trends to drive brand awareness and sales.

Marketing strategy for skincare brand

Our experts performed assessment of product availability and evaluation of sales representatives' knowledge about the cosmetic brand's offerings through meticulous store checks and mystery shopping, focusing on perfume products.

Product and service evaluation for parfume brand

Comprehensive analysis of distribution operations for hair color products across Europe was conducted by our team. This project involved assessing logistics, inventory management, and market penetration strategies to optimize distribution channels and maximize product reach in the European market.

Analysis of distribution of hair color products

Banking & Insurance

MKI assisted in acceleration of the international development of an insurance company by creating a comprehensive mapping of potential prospects across Europe.

Mapping of potential prospects across Europe

Our experts collaborated with a leading insurance provider to assess and improve claims processing efficiency. This included analyzing workflows, pinpointing bottlenecks, and implementing streamlined processes to enhance customer satisfaction and operational effectiveness within the insurance sector.

Claims processing efficiency assesment

Education

MKI conducted an in-depth market review and economic environment analysis to develop a tailored growth strategy for a University language department in France. Additionally, designed specific action plan to effectively penetrate the French market and enhance the school's visibility.

Strategy of market penetration for a language school

Market study for an international french school

Recent projects

Healthcare

Construction

AI & Digital tools

Beauty

Banking & Insurance

Education

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